About Us
About Us
Welcome to Floine, where a world of writing inspiration awaits. We believe in the power of putting pen to paper, and our mission is to make writing a cherished, rewarding habit for everyone. From everyday journaling to creative expression, we’re here to help you reconnect with the joy of writing. Additionally, we distribute non-stationery products that will enhance your overall lifestyle.
Our Story:
As a Korean immigrant, I have spent the first half of my life in Korea and the second half in the United States. While living in the U.S., I often wondered why there aren’t any affordable stationery products with reasonable quality. Even when I find high-quality stationery, it is usually expensive. This inspired me to create a brand that offers affordable and accessible quality stationery. That’s how our brand, Floine, was born. Our goal is to promote the joy of writing for our customers. I also want to emphasize that writing, journaling, and recording don’t have to be expensive or fancy habits. They can simply be part of your everyday life.
Mission Statement:
At Floine, we believe in the timeless power of writing—a deeply human habit that transcends trends and connects us to our thoughts, emotions, and creativity. In a world dominated by digital gadgets, our mission is to inspire people to reclaim the simple, enduring joy of writing on papers.
We are committed to making writing an accessible and inclusive experience for everyone. By offering high-quality, affordable stationery, we ensure that the act of writing is not reserved for a selected few but embraced by all. Whether jotting down daily thoughts, crafting ideas, or simply pausing to reflect, we aim to bring writing back into the rhythm of modern life—turning it from a lost art into a living habit.
That is why our logo represents "Flow in to your Everyday." We want our products to promote the habit of writing and the combination of the products and the habit flow in to your daily life.
Join us in building a world where writing is not just a nostalgic act but a vital, widely accessible part of every day.
Our Collection:
At Floine, we specialize in carefully curated, high-quality paper goods. Every item in our shop is selected to bring joy to the writing process — from smooth fountain pens and precision pencils to beautifully bound journals and unique stationery items. We focus on quality, craftsmanship, and aesthetics, ensuring each tool you choose enhances your writing experience.
The WriteWell Standard:
We believe that writing tools should feel as smooth as they look. That’s why every product in our shop meets our high standards for performance, durability, and design:
• Premium Quality: We source from trusted makers known for their commitment to quality and innovation.
• Design-Focused: Our products blend classic style with modern functionality to make writing effortless and enjoyable.
• Environmentally Friendly: Whenever possible, we offer sustainable, refillable, or responsibly sourced materials to support eco-conscious habits.
Building a Community of Writers:
Floine isn’t just a stationery shop — it’s a community of writers, creators, and thinkers. We encourage our customers to share their writing journeys with us to keep the creativity flowing. Follow us on Instagram to connect with other writers and discover new ways to bring writing into your daily routine.
Our Team:
Behind Floine is a team of passionate individuals who live and breathe the writing life. We’re here to share recommendations, answer questions, and help you find the perfect paper tools.
Stay Inspired:
Connect with us on Instagram: @floine_official for daily inspiration, writing tips, product highlights, and updates on our latest arrivals. Join our community, and let us be part of your journey to make writing a fulfilling and meaningful part of your life. Also feel free to share your writing styles and tips with us!
Non-Dated Diary
This is a non-dated diary, giving you the freedom to start, pause, and restart at any month you choose. You decide the months and dates-so there's no pressure to follow a fixed timeline.
Don't let the fear of not finishing the notebook, or of not writing as neatly as others, hold you back. You can always stop and begin again. If there are blank days, embrace them. They're part of your journey-a quiet proof that you've been trying your best to stay consistent.
That's the beauty of emptiness: it leaves space for you to return, continue, and grow at your own pace.
Yearly Planner
This section is designed for yearly planning. At the top, list the months, and beneath each one, note up to six major events. This way, you can view the key moments of your entire year at a glance.
Monthly Planner
This section is your monthly planner. It includes 12 pages-one for each month. Simply highlight the month you're recording to keep your plans organized and easy to navigate.
Beneath the month selection, you'll find a blank box for free writing or drawing-use it however you like. If you connect the small gray triangles, you can divide the space into four smaller sections.
On the right side of the free box, you'll find the monthly checklist. Need more space? Simply connect the gray triangles to create an additional row.
Below the free box and checklist sections, you can write the week-either from Monday to Sunday or Sunday to Saturday, whichever you prefer. If you'd like to split a day into tow parts-such as AM and PM, or work and off-work-simply draw a line connecting the gray triangles.
There's another free section at the bottom of the page. This space can be used for your monthly summary or any additional notes. You can also use the gray triangles here to divide the space into smaller sections.
Daily Diary
This section is for your daily diary. Use it to freely record your thoughts, memories, or daily schedules. The layout lets you see your entire week at a glance.
Start by writing the dates of the week at the top. Beneath them, you'll find the weekly checklist. There's also extra space on the right for free notes or doodles.
For the daily diary section, write the date next to each day. Use the space below for your detailed schedule or daily reflection. if you wish, connect the gray triangles to split the space into two sections-perfect for AM/PM or Work/Off-Work planning.