About Us
About Us
Welcome to Floine, where a world of writing inspiration awaits. We believe in the power of putting pen to paper, and our mission is to make writing a cherished, rewarding habit for everyone. From everyday journaling to creative expression, we’re here to help you reconnect with the joy of writing. Additionally, we distribute non-stationery products that will enhance your overall lifestyle.
Our Story:
As a Korean immigrant, I have spent the first half of my life in Korea and the second half in the United States. While living in the U.S., I often wondered why there aren’t any affordable stationery products with reasonable quality. Even when I find high-quality stationery, it is usually expensive. This inspired me to create a brand that offers affordable and accessible quality stationery. That’s how our brand, Floine, was born. Our goal is to promote the joy of writing for our customers. I also want to emphasize that writing, journaling, and recording don’t have to be expensive or fancy habits. They can simply be part of your everyday life.
Mission Statement:
At Floine, we believe in the timeless power of writing—a deeply human habit that transcends trends and connects us to our thoughts, emotions, and creativity. In a world dominated by digital gadgets, our mission is to inspire people to reclaim the simple, enduring joy of writing on papers.
We are committed to making writing an accessible and inclusive experience for everyone. By offering high-quality, affordable stationery, we ensure that the act of writing is not reserved for a selected few but embraced by all. Whether jotting down daily thoughts, crafting ideas, or simply pausing to reflect, we aim to bring writing back into the rhythm of modern life—turning it from a lost art into a living habit.
That is why our logo represents "Flow in to your Everyday." We want our products to promote the habit of writing and the combination of the products and the habit flow in to your daily life.
Join us in building a world where writing is not just a nostalgic act but a vital, widely accessible part of every day.
Our Collection:
At Floine, we specialize in carefully curated, high-quality paper goods. Every item in our shop is selected to bring joy to the writing process — from smooth fountain pens and precision pencils to beautifully bound journals and unique stationery items. We focus on quality, craftsmanship, and aesthetics, ensuring each tool you choose enhances your writing experience.
The WriteWell Standard:
We believe that writing tools should feel as smooth as they look. That’s why every product in our shop meets our high standards for performance, durability, and design:
• Premium Quality: We source from trusted makers known for their commitment to quality and innovation.
• Design-Focused: Our products blend classic style with modern functionality to make writing effortless and enjoyable.
• Environmentally Friendly: Whenever possible, we offer sustainable, refillable, or responsibly sourced materials to support eco-conscious habits.
Building a Community of Writers:
Floine isn’t just a stationery shop — it’s a community of writers, creators, and thinkers. We encourage our customers to share their writing journeys with us, and we host regular workshops, journaling prompts, and writing challenges to keep the creativity flowing. Follow us on Instagram to connect with other writers and discover new ways to bring writing into your daily routine.
Our Team:
Behind Floine is a team of passionate individuals who live and breathe the writing life. We’re here to share recommendations, answer questions, and help you find the perfect paper tools.
Stay Inspired:
Connect with us on Instagram: @floine_official for daily inspiration, writing tips, product highlights, and updates on our latest arrivals. Join our community, and let us be part of your journey to make writing a fulfilling and meaningful part of your life. Also feel free to share your writing styles and tips with us!